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Resume & Profile

Product Portfolio

Reach me at jocelyn@jocelync.com

Professional Experience
Beyond.com, 1999-Present
Senior Information Designer at Beyond.com, an e-commerce business solution for buying software. Responsible for website architecture, providing navigation solutions, site maps, story boards, logo, name concepts, visual presentation aids, the development and execution of design solutions related to the layout of information, including user interface, contextual navigation, and mapping. Prepares creative documentation describing how the proposed site architecture, concept, and design reflect the strategy and audience outlined. Works directly with the website strategy team, art director, content editor, content specialists, technology team leaders, and senior management.
Freelance Artist & Consultant, 1998-99
WEBSITES:
NATIONAL ENDOWMENT FOR THE HUMANITIES & NATA,
"Living Widows & Paper Sons," Jennie Lew Productions, lead designer in the production of an educational, interaction design project for the web on the American immigration experience surrounding the Chinese Exclusion Act Era.
ORGANIZATION, COMPANY & ARTIST SITES
Design and production of independent artist websites and the San Francisco Tree Council.
OTHER PROJECTS:
Metal arts, etching professionally related education and technology research.
WRITING:
Apple Computer Media Developer Series, Multimedia Survival Guides for the Web & Developer CDs, coauthored "Gender-based Title Creation."
SPECIAL FEATURES:
See August's issue of Moxie Magazine for "Pomogranates to Postcards" and The San Francisco Sunday Examiner/Chronicle published, "Giving Girls a Convivial Experience, S.F. Multimedia Firm Facilitates Gender-Friendly Software.
TEACHING: Digital Design Under the Oaks, teaching assistant to Lynda Weinman and Bruce Heavin for a five day web design intensive workshop.
Convivial Design, Inc., 1992 to 1998
CONVIVIAL DESIGN SONIC WEB SITE
Created the look and feel for the visual elements in Convivial's web site.
CLIENTS INCLUDE:
StarPress Multimedia, Media Vision Inc., Continuum Productions Corporation, Microsoft Corporation, Interval Research and Purple Moon Media
CONVIVIAL DESIGN COMPANY PROFILE
Designed and produced a 40 page booklet highlighting the people, products and accomplishments.
INTERVAL RESEARCH/PURPLE MOON 1995 to 1997
Design and production of multimedia experiences targeted exclusively for girls seven to twelve years old. As Feature Director and Art Director of "Secret Paths in the Forest," I established the experience, as well as the look and feel of the visuals. I wrote the design treatments and specifications, and worked with Cheskin & Masten/ImageNet, a market research company. As Co-producer of all three titles in this highly collaborative project, I worked with approximately 50 other artists and designers, in all areas from sound to animation, software engineering and writing, as well as financial and legal professionals.
The products, "Rockett's First Day," "Secret Paths in the Forest" and "Rockett's Tricky Halloween" shipped 1997 and 1998 under the Purple Moon imprint. Academy of Interactive Arts and Sciences, First Interactive Achievement Awards, Final Nominations in the Category of Family Entertainment Title of the Year for "Secret Paths in the Forest."
Independent Productions
"Sierra Alive" followed the story of two women caught in a blizzard while backpacking in the Sierra mountains. Combining photographs, sound, text, evocative collage and interactive puzzles, the project stretched interaction design as a personal storytelling medium.
LucasArts Learning
Graphic designer at LucasArts Learning, designing text and graphics for an interactive multimedia project using Macintosh software. The laserdisc and CD-Rom product entitled "Paul Parkranger and the Mystery of the Disappearing Ducks" explores wetlands and environmental issues. Produced in collaboration with the National Audubon Society and published by Coronet/MTI Film and Video, May 1993. Also, Art Director and designer for the 150 page teacher's companion guide which accompanies the product.
Hands on Media
Graphic designer at Hands On Media interactive multimedia production company, designing textual/textural stories using Macintosh software. Design of seventy stories including 300 screen compositions for "Creation Stories Around the World," a CD-ROM product published 1993 by Warner New Media.
Helaine Victoria Press
COFOUNDER & CODIRECTOR
A nonprofit educational organization in Indiana, the Press specialized in researching, publishing, printing and distributing non-book materials (mostly postcards) on women's history. The mission of the Press was three fold; 1) make women's history readily available to the public 2) revive the art of postcards and 3) keep the craft of letterpress printing alive. Role involved design and printing, archival research, both pictorial and scholarly, grant writing, coordinating and collaborating with historians, editors and copywriters.
Responsibilities: supervise staff, meet with Boards, committees and a wide array of individuals from customers to research subjects, catalog design and production, printing on a hand-fed letterpress, foundry typesetting and design, giving hands-on teaching/demonstrations to visitors and apprentices, direct mail marketing and publicity, and organizing educational programs in the community. HV Press published over 200 cards on women's history, as well as assorted prints, broadsides and ephemera.
Education
EDUCATION: Web Certificate, Center for Electronic Arts. Curriculum includes JavaScript, digital sound, timebased media, advanced HTML, Flash, Director and graphics for the web.
ACADEMY OF ART COLLEGE, Master of Fine Arts, San Francisco. Major: Graphic Design. Thesis project combined book design, research, writing, collecting and cataloging to create a one-of-a-kind book The Spirit & Craft of Chinese Ritual Papers. Honors: Graduate Scholarships.
CALIFORNIA INSTITUTE OF THE ARTS, Bachelor of Fine Arts, Valencia, California.
ANTIOCH COLLEGE, Yellow Springs, Ohio.
INDIANA UNIVERSITY, Bloomington. Fine arts & folklore.
TRAVEL: China, Japan, Mexico, Europe, Haiti, Israel and Canada.
Affiliations & Awards
MEMBERSHIPS
Webgrrls, Alumnae Resources, GraceNet, Women on the Web and Women in Multimedia
"THE SUFFRAGE PRESS & SOCIAL ADVANCE WORKSHOP"
Honorary guest at the opening of the Women's Rights National Historical Park in Seneca Falls, New York. After two years of talking and dreaming, the Park's Educational Director received funding to assume the Helaine Victoria printshop and turn it into an educational center.
COLLECTIONS
Works collected in the following archives, libraries and institutions (partial list): Lilly Library, Indiana University; Marriott Library, University of Utah; Women's History National Park, Seneca Falls, New York; Sophia Smith Collection, Smith College, North Hampton, Massachusetts
"THE FUTURE OF THE FAMILY SNAP"
Guest speaker and artist at a conference event at the San Francisco Photoscape Photography Festival. Talk and demonstration of collaborative multimedia productions.
"MOVING DESIGN"
Guest panelist at a meeting of the American Institute for Graphic Arts:
WOMAN OF THE YEAR AWARD
The Bloomington Commission on the Status of Women and The Network of Career Women.
JEANINE RAE WOMAN IN THE ARTS AWARD.
A National award given for visual, dramatic or music contributions.
TEN YEAR RETROSPECTIVE EXHIBIT,
Helaine Victoria Press, Fine Arts Gallery, Indiana University.
Other Activities, Interests & Concerns
Board of Directors for the San Francisco Tree Council and the Bernal Heights Tree Committee, both groups work to save trees in San Francisco.
Yoga, hiking (includes QT movie of moonrise 148k) or here (includes QT version with more effects 253k), open water swimming (includes QT movie from Jocelyn's Alcatraz swim 163k) and ongoing studies of Chinese spirit papers.

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